THE DRESS COLLECTIVE FEATURES IN FASHION WEEKLY MAGAZINE: REINVENT YOUR WARDROBE
We live in a fast-fashion society where being fed trends and instant style updates is normal. With regular in-store drops, disposable incomes and social media keeping a photographic collection of #OOTDs, living in the 'slow' lane is almost a thing of the past.
Despite being pressured to buy the latest 'it' bag or celebrity endorsed brand name, why not turn your attention to an investment piece that will last a lifetime? How about swapping the latest craze for a closet staple that you can rely on throughout the seasons? Curious to know more?
We're shining the spotlight on Founder of The Dress Collective, Claire Goldsworthy who has undertaken the colossal task of plucking the best emerging designers from around Australia in hopes to positively impact our future.
At the age of 8, she was learning how to sew on her great grandmother's 1970s Janome machine. Years later, she continued to develop her love for textiles as she took the step to launching her own label straight out of school. Quickly, she discovered that this 'glamourous' fashion world is not as fabulous as it appears.
We're only scratching the surface but some of the shocking statistics reveal that 168 million children are forced into labour exploitation worldwide. And sadly, millions work for wages so low they'll never escape poverty.
Speaking from a place of conviction, Founder Claire Goldsworthy said, "I want to live in a world where locally made, ethically manufactured and sustainably sourced clothes are ‘normal’ instead of niche, so I launched The Dress Collective in 2015 as the first step towards this goal."
Listing over 30 Australian brands and over 1200 Australian made products - there's a treasure trove of unique fashion waiting to be uncovered. Plus, with names such as Devoi, Azulant Akora, The Lone Horseman, Mici Jay and Annabelle and Eve, you'll be able to build your own capsule collection.
Introducing the term 'slow fashion' you'll be able to curate a transeasonal wardrobe with eye-catching statement updates. Wear your purchases proudly, confidently knowing that nobody was exploited during the production process. After all, your new favourite has an inspiring story, you won't see half of the country wearing it and it will be relevant in the seasons to come.
But don't just take our word for it. Proving they are leading the way in the e-commerce market, The Dress Collective was named a top 9 finalist in the 2016 Optus My Business Awards RETAIL BUSINESS OF THE YEAR category.
Founder Claire Goldsworthy said, "It is an honour to be recognised with such a prestigious award and to celebrate with some of Australia's best businesses. Being named 1 of Australia's top 9 retail businesses isn't just an achievement for The Dress Collective and myself, but it's an achievement for our passionate designers, our local makers, and the Australian fashion industry as a whole."
She continues, "We're working towards a future that values ethical and sustainable manufacturing within the garment industry and it's a future worth fighting for. I feel privileged to work with so many incredible labels and to promote such amazing home grown talent."
Her vision and passion is why Fashion Weekly has proudly partnered alongside The Dress Collective. Together we are aligning our values to support the local Australian designers and to help create a sustainable future for our fashion industry.