THE DRESS COLLECTIVE'S LATEST ARRIVAL: IDENTIFY YOURSELF FROM MELBOURNE
We are super excited to welcome Melbourne-based label, idenitfYYourself, to The Dress Collective fashion family, and they bring one hell of a message with them. Designer Glen Livingstone is a self-confessed honesty junkie, and he's not afraid to tell the world what he thinks about fashion. idenitfYYourself is a style movement, pushing the boundaries of contemporary design, continuously stirring and never satisfied. Creating pure art, inspiring the uninspired, pushing it to the edge; idenitfYYourself is driven by the need to create an impact, to create more than just another label selling fast fashion tees. The label lives by its own motto, "It is time for you to Identify Yourself" and the powerful tag line is self-explanatory. You either care, or you don't, but if you do, you'll like idenitfYYourself. The first collection used only 100% organic cotton as well as fully eco/recycled packaging, and the brand is entirely produced in Melbourne in a factory which is NOT A SWEAT SHOP! In the words of Glen Livingstone, "We give a f*ck."