THE DRESS COLLECTIVE'S LATEST ARRIVAL: URBAN PRIMA FROM BRISBANE
The Dress Collective is proud to welcome Brisbane based label, Urban Prima, to our Australian fashion family! Creating the perfect blend of dance into fashion, Urban Prima brings the sparkle of performance into everyday pieces. Prima (Ballerina) is an exclusive name given to the lean female dancer in a ballet company, and it's the inspiration behind Urban Prima's glittering and confident yet understated pieces.
Designer Carly Vidal-Wallace brings out the inner ballerina in all women, mixing classic, subtle designs with an urban fusion. Proudly designed and made in Brisbane, Australia, Urban Prima garments are an ethical and sustainable fashion investment for the elegant woman. Awaken the star within you and shop now!