DIGITAL FABRICS: SUPPORTING THE AUSTRALIAN FASHION INDUSTRY WITH LOCAL ACCESSIBLE RESOURCES
We live in a hyper-visual world where imagery can dictate success and where branding has the power to make a collection internationally recognisable. With high sales becoming a necessity in such a competitive fashion world, the need for individuality weighs in heavier now more than ever, which is why fabric prints are becoming an increasingly utilised tool for fashion designers.
Fashion prints capture interest in an instant, they unify a collection and they create a point of difference between labels. As a main visual component in a collection, fabric prints can create a vital impact on a fashion brand’s sales strategy and consumer engagement.
What once belonged to elite brands and high fashion houses is now an accessible and affordable option for emerging and established labels alike, and the process of creating and working with digital prints is easy, thanks to Digital Fabrics. With contemporary digital fabric printing technologies, many mediums can now be translated onto fabric, from photographs, paintings, collages and textures; all of these can be printed on to fabric to create a strong identity for a brand.
Digital Fabrics makes the process a little less daunting for those new to the digital printing world too, guiding their designers through the entire fabric printing process to assist with fabric choice, strike-offs printing, colour matching, checking and proofing. Depending on the nature of the project and exact needs, Digital Fabrics can also help with textile design and graphic design services.
Digital Fabrics is an innovative digital textile print house, and also the only studio that can print on both natural and polyester fabrics such as cotton, linen, bamboo, lycra, knits, sheer and heavy weight fabrics.
If you’re an emerging designer or established fashion brand looking to create a point of difference with your next collection, design your unique look with Digital Fabrics.
Visit digitalfabrics.com.au for the full range and details!