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The Australian label Why Mary was established on the Gold Coast and is known for its fusion of artistic fabric choice and casual easy wear style. Signature designs include minimal silhouettes which are complimented by bold digital prints, giving the brand a creative essence and an edge of unique individuality.

Inspired by the beauty and continuous change in nature, Why Mary’s designs often include photography or art as a media for fabric production. This season’s collection features re-worked images of sunrises and sunsets with a serene palette of pinks, mauves, orange and gold, each design capturing a unique moment in time.

Owner and designer Janette Laver oversees all aspects of the business with creative passion, ensuring consistent quality and attention to detail. Janette studied Fashion Design at the Gold Coast TAFE college and commenced a client based dress making business while raising her daughter, further developing her understanding of fabrics, pattern making and assembly. Her daughter Isabel now assists with design, styling and colour palettes adding a youthful fresh edge. The result is a feminine, earthy and slightly quirky brand that appeals to women who like to make a statement and dress with a difference.

The label has grown organically from a range of stunning one-off pieces to small collections and continues to gain interest and support through various stockists locally and interstate. Why Mary designs are proudly Australian made and the brand’s vision is to create a bold, artistic presence on the fashion landscape.

  • Australian made
  • Hand crafted
  • Sustainable
  • Ethical
  • Vegan
  • Cruelty free
  • Transparent
  • Child labour free
  • Social enterprise 

Designed and made on the Gold Coast, Queensland, Australia. 

Shop the full Why Mary collection here. 

WHY MARY | Australian made designer | Gold Coast designer | The Dress Collective


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